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Name: Sandeep Kumar Mohanty#
Designation:Assistant Professor

Extn:210

Email:sk.mohanty@bimtech.ac.in

Area:Marketing

 
  •  
  • Educational Qualifications
    •  
      Doctoral IIT Kharagpur
       
      Master

      MBA Department of Business Administration.

      Utkal University, Vani Vihar, Bhubaneswar

       
      Master

      Department of English.

      Utkal University, Vani Vihar, Bhubaneswar

       
      Any Other Degree PGDIC Post Graduate Diploma in Industrial Counseling from Institute for Behavioural and Management Sciences (IBMS)
       
  • Other Achievements

      Cleared UGC-NET in Management December 2008


  • Research Interest

      Advertising


      Integrated Marketing Communication


      Cross Cultural Marketing


      Social Marketing


      Digital Marketing


      Brand Management


      Inter-Cultural Communication


  • Academic Experience

    • More than 6 years of teaching and 4 years of research experience.

       

  • Institutions Served

    • Siksha O’ Anusandhan University, Bhubaneswar


      C.V. Raman College of Engineering (CVRCE), Bhubaneswar


      IACR Engineering College, Rayagada, Odisha


       

  • International Seminar Attended/ Paper Presented

    • Attended and presented a research paper titled, “Globalization, Innovation and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions”, in International Conference on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management”, at IMI Bhubaneswar, on 11th -12th December, 2015.


      Attended and presented a research paper titled, “Mainstream or Trendsetter: A Study of Select Foreign Made Advertisements in India” in International Conference on Business Paradigms in Emerging Markets (ICBPEM-2014), at NIT Rourkela on, 12th -13th December, 2014.


      Attended and presented a research paper titled, “Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India” in International Conference on Multidisciplinary Approaches on Business Management and Sustainability (ICMABMS) at BIMTECH Bhubaneswar, on 28th -29th November, 2014.


      Attended and presented a paper titled, “Cross-Cultural Elements in Advertising and Relationship with Effective Branding: A Study on Indian Consumer” at IIT Delhi in collaboration with Curtin University, Australia and XLRI, Jamshedpur on 21st -22nd December, 2013.


      Presented a paper titled, “Balancing Environmental and Energy needs: A Study of NTPC Environment Initiatives with Special Reference to Talcher Thermal Power Station (TTPS)” at KIIMS international conclave with collaboration with Southampton Solent University UK, on 19th -20th February 2010.


      Presented a paper titled, “Global Job Cuts Leading to Survivor’s Syndrome: A New Challenge to Restore Employee’s Morale” in the 4th International Management Seminar-2009 at DRIEMS Business School, Cuttack, on 24th – 25th April 2009.


       

  • Selected Publications

    • Mohanty, S. K., & Sahney, S. (2015). Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers. Psychological Studies, 60(3), 275-291.


      Mohanty, S. K. (2015). Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India. Asian Journal of Research in Marketing, 4(3), 49-67.


       

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