Dr. Sandeep Kumar Mohanty

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Name: Sandeep Kumar Mohanty#
Designation:Assistant Professor

Extn:210

Email:sk.mohanty@bimtech.ac.in

Area:Marketing

 
  •  
  • Educational Qualifications
    •  
      Doctoral IIT Kharagpur
       
      Master

      MBA Department of Business Administration.
      Utkal University, Vani Vihar, Bhubaneswar

       
      Master

      Department of English. Utkal University, Vani Vihar, Bhubaneswar

       
      Any Other Degree

      PGDIC Post Graduate Diploma in Industrial Counseling from Institute for Behavioural and Management Sciences (IBMS)

       
  • Other Achievements

    • Cleared UGC-NET in Management December 2008

  • Research Interest

    • ●  Advertising
      ●  Integrated Marketing Communication
      ●  Cross Cultural Marketing
      ●  Social Marketing
      ●  Digital Marketing
      ●  Brand Management
      ●  Inter-Cultural Communication

  • Academic Experience

    • More than 6 years of teaching and 4 years of research experience.

  • Institutions Served

    • ●  Siksha O’ Anusandhan University, Bhubaneswar
      ●  C.V. Raman College of Engineering (CVRCE), Bhubaneswar
      ●  IACR Engineering College, Rayagada, Odisha

  • National Seminar Attended / Paper Presented
    • 1.

      Attended and presented a paper titled, “The Role of Cultural distance in Cross-Cultural Organizational Communication: A study on Manager’s Cultural Exposure” in  National Conference on “Innovative HR Practices in the New Age Organizations" organized by BIMTECH Bhubaneswar on 25thNovember, 2016.

      2.

      Attended and presented a research paper titled "Brand Association Study of Make-In-India: A Consumers’ Associative Network Approach to Understand Brand Building" in National Conference on Make-in-India: Opportunities and Challenges for Managers at BIMTECH, Bhubaneswar on 15-16 July 2016.

      3.

      Attended and published an article titled “Human Resources: Cross Functional and Cross Cultural” in the Souvenir of 6th NHRDN-KIIT HR Conclave at KIIT Campus, Bhubaneswar, on 25th July, 2015.

      4.

      Attended and presented a research paper titled “Retail Location Decisions: A Study of Preferred Retail Locations in Bhubaneswar by College Students” in the 17th Annual Conference on Statistics and Informatics for Smart Decisions in Managing Resources: Issues and Challenges, at BIMTECH Bhubaneswar, on 23rd - 25th February, 2015.

      5.

      Attended a one-day workshop on " Issues in Research Publications: Interactive Sessions With an Editor" conducted by Prof. Jack Reardon of Hamline University, Minnesota, USA at BIMTECH Bhubaneswar, on 18th January, 2015

      6.

      Attended one day National Marketing Conference on “Marketing Networks: the Game Changer-sub themes: Managing Communication and Managing Innovation” conducted by ASBM Bhubaneswar, on 27th September, 2014

      7.

      Attended and published an article titled “Role of Psychic Distance and Cultural Distance in Understanding Psychological Contract in a Cross-Cultural Scenario” in the Souvenir of 5th National NHRDN-KIIT HR Conclave at KIIT Campus, Bhubaneswar, on 23rd August, 2014.

      8.

      Attended a two-day workshop on "How to Get Your Research Published in High Impact Journals" conducted by Prof. Jack Reardon, Hamline University, USA & Founding Editor of the International Journal of Pluralism and Economic Education, at BIMTECH Bhubaneswar, on 19th - 20th  July, 2014.

      9.

      Attended and presented a paper titled: “Standardization and Adaptation of Television Advertisements on Brand Resonance” in IIM Ahmadabad doctoral colloquium on 8th-9th Jan 2013.

      10.

      Presented a paper titled “A Discussion at Café - Leaders in Silver Screen” in AICTE sponsored National seminar at C. V. Raman College of Engineering, Bhubaneswar on 21st - 22nd May, 2010.

      11.

      Presented a paper titled “ERP and Marketing Success: A Special Reference to Predictive Analytics Software” in an AICTE Sponsored National Seminar at C.  V.  Raman College of Engineering, Bhubaneswar on 9th-11th October, 2009.

      12.

      Conducted and presented a paper titled “Economic Slowdown and Rise of Smart Phones: Future of Mobile Phone Industry at a Crossroad”, in a National Seminar on the theme “Marketing in a Downturn Economy” at C.V. Raman College of Engineering, Bhubaneswar on 2nd June 2009.

      13.

      Presented a paper titled: “Customer Branding: A New Challenge in Retail Promotion” in an AICTE Sponsored National Seminar at PJ College of Management and Technology, Bhubaneswar on 11th and 12th April 2009.

       

  • International Seminar Attended / Paper Presented

    • 1.

      Attended and presented a research paper titled, “Marketing Smart City Bhubaneswar: A Stakeholders’ Analysis” in 7th IIM Ahmedabad Marketing conference in emerging economies form 11-13 January 2017 held in IIM Ahmedabad.

      2.

      Attended and presented a research paper titled,” Gender Disposition and Sales as a Career: A Study on Factors Restricting Female Students in Selecting Marketing Specialization in a Business School" in International conference on Gender and Management conducted by BIMTECH Bhubaneswar in association with IPE Hyderabad and University of Ljubljana, Slovenia on 5-6 January 2017

      3.

      Attended and presented a research paper titled, “Journey of Marketing Philosophy and Practice of Sustainability: A Study on Role of Customization in Defining New Equations" at Sustainability Summit - 2016 on 'Energy, Peace & Global Governance' held from 11th - 13th August 2016 in XIMB/XUB.

      4.

      Attended and presented a research paper titled, “Globalization, Innovation and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions”, inInternational Conference on “Global Business Environment: Strategies for Business Analytics and Cyber Security Management”, at IMI Bhubaneswar, on 11th -12th December, 2015.

      5.

      Attended and presented a research paper titled, “Mainstream or Trendsetter: A Study of Select Foreign Made Advertisements in India” in International Conference on Business Paradigms in Emerging Markets (ICBPEM-2014), at NIT Rourkela on, 12th -13th December, 2014.

      6.

      Attended and presented a research paper titled, “Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India” in International Conference on Multidisciplinary Approaches on Business Management and Sustainability (ICMABMS) at BIMTECH Bhubaneswar, on 28th -29th  November, 2014.

      7.

      Attended and presented a paper titled, “Cross-Cultural Elements in Advertising and Relationship with Effective Branding: A Study on Indian Consumer” at IIT Delhi in collaboration with Curtin University, Australia and XLRI, Jamshedpur on 21st -22ndDecember, 2013.

      8.

      Presented a paper titled, “Balancing Environmental and Energy needs: A Study of NTPC Environment Initiatives with Special Reference to Talcher Thermal Power Station (TTPS)” at KIIMS international conclave with collaboration with Southampton Solent University UK, on 19th -20th February 2010.

      9.

      Presented a paper titled, “Global Job Cuts Leading to Survivor's Syndrome: A New Challenge to Restore Employee’s Morale” in the 4th International Management Seminar-2009 at DRIEMS Business School, Cuttack, on 24th - 25th April 2009.

       

  • MDP/FDP/Workshop Conducted

    • 1.

      Resource person in a two days faculty development program on Multivariate Data Analysis conducted by ASBM Bhubaneswar from 27-28 January 2017.

      2.

      Resource person in a seven days National Workshop on Research Methodology conducted by Birla Global University, Bhubaneswar from 8-14 May 2017. 

       

       

  • FDP / MDP / Workshop Attended

    • 1.

      Attended a faculty development program on “ Blended Teaching–Learning Method” conducted by Birla Global University Bhubaneswar on 27-28 March 2017

      2.

      Attended a workshop on “Structural Equation Modeling” conducted by BIMTECH Bhubaneswar on 24th November, 2016

      3.

      Attended ICSSR Sponsored National Workshop  On Research Methodology For Research Scholars in Social Sciences (4-8, April 2016)

      4.

      Attended a Faculty Development Programme on " Participatory Teaching Pedagogy" (21-22 April 2016) condusted by BIMTECH Bhubaneswar

      5.

      ttended a Workshop on Digital Marketing, conducted by InnoServ Solutions Pvt. Ltd, Pune on 13th -14th August 2015 at BIMTECH, Greater Noida.

      6.

      Attended a workshop on 'Self Learning Environment in Management Education' on 18th and 19th May, 2015. Conducted by Prof. (Dr.) Hugo Gaggiotti, from Bristol Business School, University of West of England.

      7.

      Attended a faculty development program on “Business Research: Advanced Tools and Techniques” at IBCS, S’O’A University, Bhubaneswar, on 17-18 January 2010.

      8.

      Attended AICTE sponsored Staff Development Programme on “Strategic Marketing and Sales – Creating Competitive Advantage” at C V Raman College of Engineering, Bhubaneswar, on 14th – 27th April 2010.

       

       

  • Publications

    • 1.

      Mohanty, S. K., & Sahney, S. (2015). Consumers’ Message Orientation in Television Advertising and Branding: a Study on Indian Consumers. Psychological Studies60(3), 275-291.
      ISSN: 0033-2968 (print version), ISSN: 0974-9861 (electronic version), Journal no. 12646

      2.

      Mohanty, S. K. (2015). Cultural Orientation in Cross-Cultural Marketing Communication: A Study on Advertising Executives in India. Asian Journal of Research in Marketing4(3), 49-67. Online ISSN: 2277-6621.

      3.

      Mohanty, S. K. (2017). Globalization, Innovation, and Marketing Philosophy: A Critical Assessment of Role of Technology in Defining New Dimensions. In Rajagopal, & R. Behl (Eds.), Business Analytics and Cyber Security Management in Organizations (pp. 48-63). Hershey, PA: IGI Global. doi:10.4018/978-1-5225-0902-8.ch005, ISBN13: 9781522509028 | ISBN10: 152250902X | EISBN13: 9781522509035

      4.

      Mohanty S.K& Patra S.K. (2017.)Marketing Smart City Bhubaneswar: A Stakeholders’ Analysis. Indian Journal of Economics and Business (IJEB),16(1),101-119 ISSN 0972-5784

      5.

      Mohanty, S.K. (2017), Conventional or Innovator: A Study of Select Standardized and Adapted online Advertisements in India,Journal  of Management Research, 17(2): 59-64. ISSN : 0972-5814

       

       

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