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Digital or electronic mediums have gained momentum in recent times with more and more brands choosing Digital marketing for business promotions. Oxford Reference defines digital marketing as “The use of digital technology, including web and multimedia and processes in the development, distribution, and promotion of products and services.” Which means, it’s a form of marketing that connects consumers to brands/sellers using interactive technologies like emails, websites, television advertisements, mobile communication, etc.Its extensive market reach, customer connect, and easy application has increased its popularity exponentially.
The need for digital marketing has increased in the post-pandemic era where there’s a massive transformation in the way businesses are done. Consumers are reorienting their lifestyles and developing new buying patterns. Most of which involve digital purchases. This has led to a majority of businesses opting for Digital Marketing to expand their reach and acquire, retain and win back lost customers. So, in simple terms, the brand advertisements that you see while surfing different social media platforms, or the emails or text messages that you receive with special offers or product details are all part of Digital Marketing.
The scope of digital marketing has increased dramatically in the past few decades. With the increased use of technology and social media, there’s a growing awareness in brands regarding the many benefits of digital marketing. This leads to an extended scope in this field for aspirants with numerous career avenues. BBA Digital Marketing is a graduation program that equips students with all the necessary tools, techniques, and knowledge about Digital Marketing. It is an advanced program that evolves traditional marketing and gets it to the digital domain. This program grooms the creative skills of the aspirants while providing them with the essential knowledge to effectively target the consumers and increase sales.
Most of the traditional marketing techniques are replaced by new age digital marketing that has become mainstream for the contemporary market. Professionals with a BBA Digital Marketing Degree have a massive scope in the global market especially in India. Not only new firms or start-ups but well-established organizations are also adopting digital marketing to increase sales. They require talented Digital Marketing professionals for this. Also, the field has many applications and diverse job profiles. Depending upon one’s interests, aspirants have various career avenues to choose from. These jobs offer high salary packages and other job benefits. And the scope of this field is ever-increasing given the technological advancements and consumers’ growing inclination towards online shopping.
There are myriad benefits of seeking a career in Digital Marketing. I have listed some of them below:
BBA Digital Marketing opens doors to diverse industries and brands. This provides a scope for experimentation while getting a nuanced understanding of the market.
The technological intervention and the increasing use of social media platforms add to the popularity of this field and keep it in demand always.
Digital Marketing involves various operations like Search Engine Optimization (SEO), Content Writing, Graphic Designing, Social Media Marketing, Content Management, Website Development and Management, PPC/SEM, Content Marketing, etc. Candidates can choose from these options.
The rising demand for Digital Marketing professionals leads to companies offering higher salary packages and job benefits.
This field lies at the intersection of creativity and technical skills. It provides professionals with an opportunity to channelize their creativity to build successful brands and expand businesses.
Each brand has a back story and a brand language. And the professionals who tell that story and build the brand even stronger are Digital Marketing executives. Being in this field provides opportunities to associate closely with various brands and be a part of their identity and success.
Digital Marketing is all about influencing people and helping them connect with various brands/sellers. These days, before purchasing any item, most people do the initial background research online. And that’s when a digital marketing expert comes into the picture.
The contemporary market is extremely competitive and has a rising demand for BBA Digital Marketing graduates. More and more companies are opting for talented digital marketers to help them navigate through the digital maze and reach their target audience effectively. Thus, if you are creatively inclined and have strong technical and analytical skills, BBA Digital Marketing will open doors to a rewarding career. These professionals are hired in top E-Commerce Companies, Online Delivery Companies, Financial Service Providers, Educational Institutions, Service Aggregators, Digital Marketing Consulting Firms, etc. Following are some of the job profiles that BBA Digital Marketing graduates can explore:
Thus, if you wish to build a career in one of the most rapidly growing fields, BBA Digital Marketing is the perfect option for you!
BBA Digital Marketing at Birla Global University is an intensively specialized program,designed to deliver the practical understanding of online marketing while fitting in the broader marketing framework. It also provides a thorough grounding in the framework of liberal studies to provide insights into human and organization dynamics. Further, the program aims at providing an excellent understanding of various digital aspects of marketing, such as, technology platforms, SEO/SEM and communicating with the customer using new media techniques. The institute provides world-class educational, infrastructural, and placement facilities to students.
Here are some key highlights of this program:
BBA Digital Marketing provides widely expanding career options to candidates. And we welcome you to join BGU and advance your digital marketing career exponentially. For more details visit our website: https://www.bgu.ac.in/
