Brief Profile

A journalist turned academician having experience spanning over a period of 15 years. After completion of graduation in Political Science from Utkal University, studied Masters in Journalism and Mass Communication from Utkal University and Ph.D. in Corporate Communication from Berhampur University, Odisha, India. An accomplished, energetic & dedicated media professional I served as professional journalist for two years in leading Odia daily newspaper Prajatantra and Dharitri at Bhubaneswar before joining as a full time lecturer in Biju Patnaik College of Journalism and Mass Communication under Utkal University. My experience in Journalism also opened up opportunities to showcase my public relations and media relations skills. As a teacher and a researcher my focus areas of research and teaching are public relations, corporate communication and writing and editing in print media.

Two Ph.D. scholars are conducting their research under my supervision at Birla School of Communication, Birla Global University. I have been working with professors of Foreign Universities like MMU, Malaysia, California State University and Ohio State University, USA. As a passionate viewer of news and current affairs programmes in television I also join as panelist in TV debates on political and international issues.

• Academic Qualification
  
  • Awarded Ph.D in topic titled “Structure and Functions of Corporate Communication: An Analytical Study” from Berhampur University in July 2019.
  • Master Degree in Business Administration from North Orissa University with HR specialization in 2011.
  • Master Degree in Journalism and Mass Communication from Utkal University in 2006.
  • Bachelor of Arts in Political Science Honours from Utkal University in 1999.
• Industry/ Field Experience
  
  • Six-month internship as a trainee journalist at multi lingual news agency “Hindustan Samachar”
  • Two-year experience as a Journalist in “The Prajatantra” at Bhubaneswar.
  • Two-year experience as a Journalist in “The Dharitri” as Political Correspondent at Bhubaneswar.
  • Two-year experience as a Journalist in Odia Daily “The Prajatantra” at Bhubaneswar.
  • One-year experience as a Journalist in Odia Daily “The Dharitri” as Political Correspondent at Bhubaneswar.
• Academic Roles & Responsibilities
  
  • Head of the Department & Programme Coordinator at “Biju Patnaik College of Journalism and Mass Communication” (Affiliated to Utkal University of Culture) from 2006 to 2009.
  • Head of the Department & Programme Coordinator in the Department of Journalism and Mass Communication in Institute of Media Studies (IMS), affiliated to Utkal University Bhubaneswar from 2009 -2013.
  • Programme Coordinator, Journalism & Mass Communication, Birla Global Institute (BGI) affiliated to Utkal University Bhubaneswar from 2013- 2017
  • Programme Coordinator, Journalism & Mass Communication, Birla Global University (BGU) Bhubaneswar from 2017- 2021
  • Assistant Professor, Birla School of Communication (BGU) from June 2021- onward
  • Paper setter and Examiner in Journalism and Mass Communication in Utkal University, Ravenshaw University, FM University,Balasore, Utkal University of Culture and BJB Autonomous College and Bhadrakh Auto. College.
  • Member, Board of Studies in Journalism and Mass Communication in Ravenshaw University, FM University, Balasore and BJB Autonomous College.
  • Reporting to Dean (Academics) for Time Table, LMS and ERP.
  • Reporting to Vice Chancellor for PR and media Relations activity of University
  • Taught subjects at the level of UG, PG & PhD such as Advertising, Public Relations, Development Communication, History & Growth of Media in India, Media Laws and Ethics, Research Methodology, Print Media, Corporate Communication and Media Management etc.
  • Active member of various committees and conduit for the University.
  • Handle & coordinate study tours, media industry & field visits.
  • Guided more than 150 PG students for their dissertation.
  • Organized FDP, Webinars, Editors Conclave, Conferences, Seminars, and Workshops.
• Seminar/Conclaves/Conferences
  
  • Co-Chaired a technical session at the 2nd National Media Conclave on the theme “Communication for Development” held at KIIT University from 21-23 November 2018.
  • Delivered a Special Talk on “Corporate Branding” to the employees of IMFA on 16th June 2018.
  • Organized webinars on Digital Media, Communication and Public Relations for the Birla School of Communication, Birla Global University.
  • Conducted Workshop on “Predatory Journal and Their Business: A challenge to Academic Integrity” on 10 January 2022. Mr. Simon Linacre, Marketing Director at Cabells, England conducted the session as resource person.
  • Co-Chaired a technical session on the topic ” Digital Media: Reach and Divide; Literacy and Audience ” in the 5th National Media Conclave held from 21-23 November 2021, organized by Institute of Media Studies, Utkal University, Odisha, India.
  • Co-Chaired a technical session on the topic ” Religion, Culture, Community and Media ” in the 6th National Media Conclave held from 21-23 November 2022, organized by Institute of Media Studies, Utkal University, Odisha, India.
  • Attended the 17th Global Communication Conclave organized by the Public Relations Council of India held at New Delhi from 21-23 September 2023 on the theme “Building Trust in the Digital Age”
  • Chaired a technical session at the National Conference on the topic ” Viksit Bharat @2047:The Way Forward- Challenges and Prospects” held from 30-31 March 2024, organized by KIIT University, Odisha, India.
• FDP/Workshops
  
  • Participated in an online FDF on “Effective Leadership in Media Education “organized by School of Communication, Xavier University, Bhubaneswar.
  • Participated Ten Days Faculty Development Programme on Media. Language and Culture: Prospects and Challenges organized Department of Journalism and Mass Communication, SRM Institute of Science and Technology.
  • Participated/ organized One Week Faculty Development programme on the subject “Communication Design and Technology” under the aegis of Birla School of Communication from 6-12 January 2022.
  • Participated in the Four Week Faculty Induction/Orientation Programme for “Faculty in Universities” From 21 December, 2022 – 19 January, 2023 and obtained Grade A organized by Teaching Learning Centre Ramanujan College, University of Delhi.
  • Participated on One Week FDP cum Hands-On workshop on “Machine Minds: A workshop on ML and Data Science organized by Birla School of Applied Sciences from 11.09.23- 15.09.23
• Publications
  
  • Research article “Changing Trends in Corporate Communication: A Study on Corporate Houses in Odisha, has been published in the book Communication 4.0: Communication in Digital Age (ISBN:978-93-5391-046-4).
  • Research paper “Changing Trends in Corporate Communication: An Analytical Study” has been published in Shodh Sanchar Bulletin, Approved UGC Care Journal (ISSN No:2229- 3620) co-authored by Dr. Ambika Shankar Mishra, Centurion University, Bhubaneswar.
  • Article on the topic “Role of Media in Promoting Local language & Culture” published in the “Monograph” Indian Institute of Mass Communication, Dhenkanal, Odisha.
  • Research paper titled “Political Communication for Social Change: A study on the Election Manifesto of Biju Janata Dal 2019 General Election published in Centurion Journal of Multidisciplinary Research. ISSN 2395-6216 (PRINT VERSION).
  • Published research article titled “Educational Apps and Students’ Response towards Them” published in Indian Journal of Natural Sciences, International Bimonthly (Print) – (WoS) Open Access ISSN: 0976 – 0997.
  • Published research article titled “ICT Enabled Agriculture in Developing Countries: Analysis of Socio-Economic Condition of Farmers” in UGC care journal Third Concept, ISSN :0970-7247.
• Conference Paper Presentation
  
  • Presented paper titled “PR Analytics: Analyzing, Measuring and Manipulating Public Opinion” in National Conference on PR Analytics: Challenges Ahead organized by Eco. Railway, SoA University Bhubaneswar,Odisha
  • Presented a paper titled “Political Communication for Social Change: A study on the Election Manifesto of Biju Janata Dal 2019 General Election at the 4th National Media Conclave from 21-22 November 2020 organized by Utkal University, Bhubaneswar, Odisha.
  • Presented a Paper titled “Factoring the Impact of Social Media Driven infodemic and the Role of Traditional Media – Mapping the Audience Perception” in the International Conference on Sustainability and Environmental Perseverance in the era of COVID 19 (ICSE PC) organized by AMITY University, Madhya Pradesh on 17 February 2022.
  • Presented a Paper titled “Who decides what is ethical or unethical: Mapping the audience perceptions on prime time TV news channel debates in India” in the International Conference held on ‘Research Ethics-Principles of Ethical Journalism & Its Impact on Society organized by Center of Management Studies JAIN University, Bengaluru on 28 September 2022 (Paper Code ICME106).
  • Presented a Paper titled “Blending Open and Distance Learning using Digital Technology: A Study on Odisha State Open University” at the Three Days International Seminar on “New Age Communication, Learning Technologies & Tools in Higher Education” organized by Birla School of Communication, Birla Global University & UGC-CEC
  • Presented a Paper titled “The “D”&”E” Approach of instilling new age literacy: An Overview” at the Three Days International Seminar on “New Age Communication, Learning Technologies & Tools in Higher Education” organized by Birla School of Communication, Birla Global University & UGC-CEC
• Research Supervisor
  
  Two research scholars working under my supervision on the following topic.

  • Consumption pattern of Odia OTT platforms in Odisha: An empirical study by applying gratification theory approach to examine the youths indulgence.
  • An impact study of ICT on adopting modern agricultural practices among the paddy farmers of Odisha.
• Grants Received from CEC- UGC for Workshops and Conference
  
  • Coordinator of two days National Workshop of MOOCs in collaboration with Consortium for Educational Communication (CEC) one of the Inter University Centre set up by the University Grants Commission. The CEC sponsored Rs. 5 lakhs to conduct the workshop 3-4 November 2022.
  • Received a grant of Rs.9 lakhs from Consortium for Educational Communication (CEC) one of the Inter University Centre set up by the University Grants Commission to conduct International seminar on “New Age Communication, Learning Technologies and Tools in Higher Education” from 23-25 March 2023.
  • Received a grant of Rs.9.95 lakhs from Consortium for Educational Communication (CEC) one of the Inter University Centre set up by the University Grants Commission to conduct National seminar on “Transforming India: The Significance of Digital Education in Accomplishing “Viksit Bharat @2047” from 13-15 March 2024.
• Reviewer of Journal
  
  Reviewed manuscript of SAGE publication titled “The Effects of Different Data Visualizations Formats on News Recall and Comprehension”, Manuscript MDW-2022-0089
  
• Administrative Responsibilities
  
  • Organizing Press Conference, maintaining university media relations and Social Media Content Development for the University Social Media handles.
  • Convener, Brand Promotion Committee.
  • Member, Anti Ragging Committee.
  • Member Student Welfare Committee.
  • Member, Preparatory Committee, University Hand Book.
  • Convener, Preparatory Committee University Annual Report and University Magazine (Indradhanush)
  • Superintendent, Boy’s Hostel
• Professional Collaborations
  
  Head, Young Communicators Club, Bhubaneswar Chapter, youth wing of Public Relations Council India (PRCI).