Brief Profile

Dr. Parimal Kumar has done Ph.D. degree from Indian Institute of Management Kozhikode. He has over 11 years of rich experience, offers a blend of academic and industry. Initially spend around 9 years in industry having developed deep insights into market analysis, customer acquisition and service, and sales campaigns driving growth for the corporations.

Following his industry success, he pivoted to academia, spending past two years as a faculty member where has been actively involved in teaching and research. He has also contributed to several scholarly articles to understand marketing dynamics in digital age.

• Academic Qualification
  

  Ph.D. :

  Indian Institute of Management, Kozhikode

  Masters :

  MBA from ICFAI Business School, Hyderabad

  Bachelors :

  BE(Mechanical) from Bangalore University

  Any Other Degree :

  Graduate Diploma in Information Science from University of New South Wales, Sydney

• Teaching and Research Interest
  
  Teaching Interest

  • Marketing Management
  • Sales Management
  • Business Research Methods
  • Digital Marketing

  Research Interest

  • Human-Computer interaction
  • Sales Management
  • Consumer Behaviour
  • Service Quality
• Awards and Affiliations
  
  • Best Paper Award for “Avatar’s Smile Influence On Social Presence, Immersion And Customer’s Pleasure And Arousal In Online Service Encounters” at International Conference on Reimaging Marketing With Technology organized by IIM Jammu and Deakin University on 10th -11th February 2023.
  • Certificate of appreciation for exemplary performance ‘September Sprint’ (September 2011) in Life Insurance. – ICICI Bank Ltd. Ranchi
  • Completed Branch Leadership Program in June’11 – ICICI Bank Ltd. Ranchi
  • Certificate for qualifying I- Ratna Club 2 during Dec’10 – Feb’11 for mobilizing fixed deposit, current and savings account. – ICICI Bank Ltd. Ranchi
  • Certificate of Appreciation for Super Star Account Campaign during Feb ‘09. – ICICI Bank Ltd. Hyderabad
  • Voted as a STAR for achieving great results at Teletech International Pty Ltd during Sept’03 – Teletech International Pvt Ltd, Sydney.
  • Certificate of participation in 10th AIM-AMA foundation Doctoral Consortium between 18th June to 23rd June 2022.
  • Certificate of appreciation as Faculty Anchor for organizing “Kona Kona Shiksha”(CSR Program of Kotak Securities Ltd) conducted by National Institute of Securities Market (NISM) at Amity University Jharkhand on 10th Jan 2023.
  • Certificate of appreciation for being Organizing Committee Member in University Industry Government (UIG) Summit -2024 organized by Jharkhand University of Technology and Amity University Jharkhand on 28th January to 29th January ,2024.
• Publications
  
  Journal

  • Srivastava, A., Kumar, P., & Mateen, A. (2021). “Supplier development under cooperative and non-cooperative investment structures”. Benchmarking: An International Journal, 28(10), 3137-3160 (ABDC – B)
  • Shettigar, D. . ., M. . . Sowmyalatha, D. P. Kumar, and D. I. . Ahmad. “Impact Of E-HRM Functions On Organization Performance: Mediating Role Of Employee Performance And Job Satisfaction In The Banking Sector In India”. Migration Letters, vol. 20, no. S11, Dec. 2023, pp. 1272-83, doi:10.59670/ml.v20iS11.9082

  Conferences

  • Kumar,P and Velayudhan,S.K (2019) “Role of Avatar’s Smile on Customer Emotions and Satisfaction – A Study of Mediating Effects of Social Presence and Immersion” :Presented at 2019 IIMI-NASMEI Summer Marketing –IS Conference held during July 26-28, 2019, at Indian Institute of Management, Indore
  • Kumar,P and Velayudhan, S K. (2019) “Influence of Avatar’s Smile Induced Social Presence and Immersion on Customer Satisfaction”: Presented at 41st Annual ISMS Marketing Science Conference held during June 20 – 22, 2019, in Rome, Italy
  • Kumar,P and KU Nair (2023) “Avatar’s Smile Influence On Social Presence, Immersion And Customer’s Pleasure And Arousal In Online Service Encounters” : Presented at International Conference on Reimaging Marketing with Technology held during February 10-11,2023 at IIM Jammu.
  • Kumar, P and Ratnesh M (2023), “Service with an E-Smile: Emotional Contagion in Online Service Encounters”: Presented at International Conference of Marketing on Consumer Experience in Digital Era held during April 14 – 15,2023 at IIM Bodh Gaya.

  Book Chapter

  • Ratnesh, M, Kumar, P and Tripathi,P.K “Exploring and Benchmarking Indian Education system with Finnish Education Perspectives”, in the book Integrating Mindfulness in Education – an Approach for Holistic Development, CRC Press, Taylor and Francis (in publication)
• Workshop/FDP
  
  • Participated in Online FDP on NEP 2020 Orientation & Sensitization Programme organised by Malaviya Mission Teacher Training Centre, Shri Ram College of Commerce from 20th to 30th May 2024.
  • Participated in 5 day Online FDP on Advanced Microsoft Power Bl and Data Analytics organized by Scrollwell in collaboration with MoE’s Institution’s Innovation Council, Gulzar Group of Institutions, Ludhiana from 3rd to 7th June 2024.
  • Participated in 5 days Faculty Development Programme on Recent Trends and Challenges in Research organized by Amity University Jharkhand during 3rd to 7th July, 2023.
  • Participated in 2 days Online Faculty Development Programme on Recent Trends and Challenges in Research organized by National Institute of Securities Market during 10th to 11th February ,2023.
• Copyright
  

  Title: WORPLACE HAPPINESS BASED ON THE TYPE OF ECONOMY, Registration No: L-135359/2023.
• Professional Memberships
  
  Indian Institute of Banking and Finance -> Member