Birla School of Management, Birla Global University , Bhubneswar organised Marketing Conclave on the topic “Changing Paradigm of Marketing in New Age Business” on 9th april,2022 (Saturday) . During the conclave there were two panel discussions on New Consumer landscape ( Panel 1) and New Age Business: Marketing Challenges, Opportunities & Strategies ( Panel 2). Mr. Shashi Sinha, Chief Executive Officer, IPG Media Brands, India and Chairman – BARC joined the inaugural session as Chief Guest accompanied by Vice Chancellor , Birla Global University, Prof. P.P. Mathur, Registrar , Dr. B.K. Das and Conclave Chairperson and Dean , Birla School of Management , Prof. Parameswar Nayak .
Industry professionals Mr. Arun Singhal, Managing Partner, Enrichmentor, Former-MD , Dumex & Director, Johnson & Johnson ; Mr. Vibhas Sen, Director Marketing, Law Sikho & Former Head of Marketing, Ellementary (Times Group); Mr. Naman Jain, Vice President Digital Marketing, Imapct Guru; Mr. Sambit Nanda, DGM & Zonal Manager, IT Consumer Division, LG Electronics ; Mr. Rohit Khandai, E-Commerce Head, Purplle.com; Dr. Sudhir Rana, Program Director, College of Healthcare Management & Economics, Gulf Medical University ; Mr. Satyajit Nath, Director, Capegemini ; Mr. Subhendu Pattnaik, Global Head Marketing, Cigniti ; Ms. Sumit Sharma, Senior Program Manager, Microsoft & Former VP , Infoedge ;and Mr. Jhulan Tiwari, Head Projects, Transview shared their experience and had meaningful discussions on the themes for the benefit of more than two hundred participants including students , academia and industry. The conclave concluded with Vote of thanks by Dr Samarth Singh, Convener & Area Head Marketing, Birla School of Management.